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Press Release--The Triumph Inspiration Award (TIA) is an international design competition that challenges fashion students to create a lingerie showpiece for the year’s design theme. The TIA is by one of the leading underwear manufacturers, Triumph International. It is now on it’s fourth year and the culminating events were previously held in Beijing, Milan and London.
This year the TIA was held in Berlin, Germany on July 6, 2011 during the
Mercedes Benz fashion week.
Triumph International was founded in Heubach, Württemberg, Germany in
1886. The company is also celebrating its 125th year in the industry as an
underwear manufacturer. All design entries to the TIA were inspired by the
slogan “125 years of celebrating women.”
More than 2,100 young designers from all over the world joined the TIA
this year. 37 countries participated and the winner in each country’s
nationwide competition was sent to the TIA finals in Berlin.
The accomplished panel of judges composed of model and actress Lily Cole,
star photographer Ellen von Unwerth, the model and photographer as well as
face and ambassador of Triumph Essence Helena Christensen, the
international singer Coco Lee, the owner and CEO of the Premium Exhibition
GmbH Anita Tillmann and Jos Berry who is Brand Executive Director for
Triumph were introduced to the press in Nhow Berlin, a music and lifestyle
hotel.
connected to the designs as if they almost understood the statement of the
designer without listening to the audio being played in the background.
Some designers opted for color but most of them chose the neutrals such as
black, white, nude and beige for their sexy creations. Others played it
safe and kept the designs simple yet stylish and elegant but Belgium’s Tom
Van Der Borght was bold enough to design a matching headgear that looked perfect for winter as part of his entry.
The Philippines' very own, Pristine De Guzman of School of Fashion and the Arts represented country in the TIA 2011. She was inspired by the power dressing of the 80’s and incorporated Triumph’s history as a corset maker in her design.
Instead of the usual hidden boning in corsets, she made it visible outside
to create a stronger silhouette. According to her, “women of today are
strong, reliable and powerful, they are not afraid to take center stage as
winners and leaders of the world.”
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| Triumph Inspiration Award Philippine National Winner Pristine De Guzman |
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| Beauty & Power Piece by the Philippines' Pristine De Guzman. |
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Leung DeLeon's Marketing Theresa Leung and Claudine De Leon flanked singer and TIA 2011 Judge Coco Lee and Triumph's Denise Kahn. |
As soon as George Lamb announced the winner, Ms. Boglárka Bódis was
visibly touched and moved when her design was presented on the runway for
the grand finale. “I still can’t believe that I won! The past days were so
exciting – and I am very proud that “Les Fleurs du Mal” impressed the
judges the most!”
Lily Cole graced the catwalk in Boglárka Bódis’ winning piece. That was a
great moment for both Boglárka Bódis and Lily Cole!
1st place: Boglárka Bódis from Hungary with the design Les Fleurs du
Mal
2nd place: Nurten Yüksel from Turkey with the creation Hezârfen
3rd place: Diana Bobina from Romania with the creation AVA 1236
The Prize
The TIA winner, Boglárka Bódis from Hungary, received a cash prize of EU
15,000 and Triumph will work with her to produce a limited edition
commercial garment of her design. This would give Ms. Bódis a significant
career boost as Triumph continuously reaffirms its promise of “perfection
in female shape.”
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