Taiwan Excellence brings forth product exhibit mall event

We all loved excellent quality products that do not burn holes in our pockets. For affordable products, there are only a few brands that I trust. As a consumer, of course, I always look for something that gives true value for my money. It’s very important for me to make sure that each time I purchase an item, it has to be something that's really worth it, simply because the money I'm going to buy it with was out of my own sweat, blood and tears. Speaking of top quality products, Taiwan Excellence recently showcased Taiwan’s awesome array of products at the recently concluded Taiwan Excellence Experiencing Zone mall event, held from June 3 to 5, 2016 at the SM Megamall Events Center.

Fashion show of TAITRA’s highlighted products

The dance group The Coven PH

Mall goers as well as frequent shoppers had the chance to see and try for themselves how Taiwan Excellence products can complement and enhance their lifestyles. It was an experiential thing for consumers to learn more about Taiwan Excellence innovative products. 

(From left) Taiwan External Trade Development Council Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic and Cultural Office Minister Samuel Chang, Taiwan Trade Center Manila Director Harrison Koming Lan

The Taiwan Excellence Experiencing Zone is one of the activities under the Taiwan Excellence campaign, a campaign that has introduced high-quality innovative and game-changing products to the Philippines. Undertaken by the Taiwan External Trade Development Council (TAITRA) and organized by Bureau of Foreign Trade (BOFT) of Taiwan, Taiwan Excellence has helped deepen Filipinos’ appreciation for products that have been engineered and manufactured to the highest standards in Taiwan.

Cosplayer sisters Ashley and Alodia Gosiengfiao

Renowned brand partners of Taiwan Excellence who participated in this one-of-a-kind product exhibit are Acer, Asus, D-Link, Tatung, Heartway, KYMCO, MSI, Johnson Tern, and Chanson. These brands proudly bear the Taiwan Excellence seal, confirming their high quality and product superiority.

Singer Yeng Constantino wows the crowd.

Gracing the said mall event was the happy Formosa bear mascot who gamely posed for photo opportunities and cheerfully welcomed the guests. Joining Formosa bear were popular celebrities Julie Ann San Jose, blogger Saab Magalona, cosplayers Alodia and Ashley Gosiengfiao, singers Christian Bautista and Yeng Constantino together with the upcoming dance group, Coven PH.

 Guests were entertained with a couple of fashion show, fun games while some lucky guests walked away with awesome prizes to boot. Alongside these activities, representatives of brand partners also shared the best features of their product offerings.

“’Every year, we strive to bring the best Taiwanese products to the Philippines, and this experiential activity allows people to see these things up close. We’ve made everything in this experiential exhibit fun, captivating, and different. We hope to do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products,” TAITRA Deputy Executive Director Scott Yang said.

Brand partners expressed their appreciation for TAITRA’s effort in helping them in creating awareness and strengthening their visibility in the Philippine market. ASUS Product Marketing Commercial Solutions Ruemer Allan Santillan takes pride in ASUS products that embody the Taiwan innovation due to its quality and technology that keeps up with the needs and lifestyle of the consumers. HEARTWAY’s Supervisor at Far East Medical Jailyn Macamay, on the other hand, shared that associating their products with TAITRA gives their products a reliable impression to the public. 

Don’t miss the upcoming Taiwan Excellence Experiencing Zones which are scheduled on July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.

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