Press release:
Nutramedica,
Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in
Entrepreneurship – Medium Scale at the recently concluded 37th Agora
Awards. Nutramedica is a homegrown 100%
wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an
acclaimed line of products that addresses hair loss.
Held
last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals
and organizations for exceptional marketing skills and strategies. It is touted to be the premier marketing
awards body in the country and sets the high standards of excellence in the
industry.
 |
| CEO and President Ms. Shiela Mae Velilla |
Moving
in an industry dominated by giant multinational pharmaceutical companies,
Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is
one for the books. Thanks largely to its
creativity and innovation, it has become a major player with a well-established
niche in the industry.
Founded
in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of
natural and mostly indigenous ingredients.
It is one of the pioneers in the commercialization of virgin coconut oil
(VCO) and gained wide success with its slogan “healthiest oil on earth,” which
led to its acquisition by a big company.
It
continued to create more VCO-based skin care products and hit the jackpot with
its latest, and now banner, product – Novuhair, nature’s answer to hair
loss. This breakthrough solution is made
of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and
herbal conditioner that effectively battles the effects of hair loss and helps
enhance and restore one’s crowning glory.
Launched
in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the
Philippines, but also in other countries.
It is set to enter the international market, starting with the United
States (US), in December of this year.
Such bold, yet timely, move of the company to export Novuhair to the US
and eventually the Middle East also opens the opportunity for proudly-made
local products to penetrate the global arena.
Novuhair’s
popularity and market leadership may be attributed to the company’s initial
market study coupled with the right timing, as well as smart use of resources
by coming up with an effective tri-media campaign best described as low-budget
yet high-impact marketing.
Leveraging on its
organic growth from a microenterprise to medium scale with over 30 employees in
a span of 12 years, Nutramedica continues to further develop, market and
distribute high-quality goods that could bring honor to the country.
The firm raises the bar
in entrepreneurship with its faithful adherence to best business practices,
such as provision of high quality products and excellent services, adaptability
to market trends, constant innovation, diversification of trade, and giving
back to society.
“Great things in business are never done by
one person, they are done by a team of people”, Velilla quotes Steve Jobs when
asked what’s her secret to success in this competitive business of beauty and
healthcare.
“We at Nutramedica also
adhere to our core values of integrity, trust, fairness, discipline, humility,
leadership, teamwork and faith in God.
That’s our winning formula,” Velilla further adds.
Novuhair Topical Scalp
Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and
other leading drug stores nationwide. For more information visit
www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official,
follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial.
You may also call the Novuhair hotlines at 4136570 and 09228830575 and order
online at Lazada and regaloservice.com.
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