Amway Phils President Leni Olmedo |
“Typically, kids between
the ages one to five the are the most at risk of malnutrition. That’s where you start, if there are nutrient
deficiencies early on in life, then you will have a harder time catching up
later on so that’s why you address them during the first five years of
life. So that’s why we targeted moms
with young families in particular.” Shared HADSAP President Leni Olmedo,
country manager of Amway Philippines.
To kick of these
efforts, HADSAP, together with the Food and Nutrition Research Institute (FNRI),
and Rotary Club West started a project called “Lodi ang Healthy” at the Signal
Village National High school. An all day
nutrition education seminar and workshop for young moms and kids from
underprivileged families in the community, “Lodi ang Healthy” is in line with
the United Nation’s Millennium Development goals, which include improved
maternal health, and reduction of child mortality.
Previously, HADSAP
pursued its nutrition education advocacy through larger scale nutrition
summits, and while shifting to smaller events at the grassroots level was
always a goal, there were challenges that could only be overcome by making the
effort multi-sectoral. “When we organized
this, the three of us met: FNRI, Rotary
and HADSAP, we can’t do this alone, if we want to be able to address to the
right communities.” explained Olmedo.
Amway Philippines President Leni Olmedo |
It was important to
the organizations involved that the seminar reach the right audience,
particularly home makers: “Because moms do the food preparation at home. So if you want to ensure that that family
gets the most proper nutrition, you address the moms.” Said Olmedo.
Since it was
established in 2007, it has been one of the’ (HADSAP) core functions to closely
cooperate with the Food and Nutrition Research Institute of the Philippines
(FNRI) on matters of the agency’s mandate, which is to improve the state of
nutrition of every Filipino through research, and education.
Aside from nutrition
education, mom’s and kids who attended “Lodi ang Healthy” took home supplements
from HADSAP’s member companies. HADSAP’s
member companies are Amway Philippines, Capsugel, GND International, Total
Nutrition, Herbs Express, Herbs and Nature, Nikken, Nu Skin, Splash, Symmetry,
and Unicity.
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