Sun Life's Kaakbay: Stories of Lifetime Partnerships

A lifetime partner is someone who is a trusted companion... and that you can rely on at all times. Some people may have been lucky to have found their lifetime partner early in their lives. It may be someone from their family, a good friend, their significant other, fiance or spouse, among many others for as long as they have found profound soul connections. 

I like to think of a life partner as any person we have formed a long-term connection with. These are the big relationships in our lives, the natural, symbiotic arrangements that we have fallen into over time. These relationships can be purposefully cultivated or develop completely by happenstance. They can also take many forms. These special individuals are a guiding presence in our lives. By sharing their experiences, offering advice, and critiquing our work, they help us reach our potential. The fit of your relationship is familiar, practiced, likely cultivated over many years of shared joy, tears, and adventures. If you’re lucky, your other life partners likely started in this category.

Sun Life Financial Celebrity Ambassadors Inigo Pascual, Enchong Dee, Charo Santos-Concio, Piolo Pascual and Matteo Guidicelli

I recently attended the launch of Sun Life Philippines' KAAKBAY: Stories of Lifetime Partnership held at the posh ballroom of Sofitel Philippine Plaza. This new campaign of Sun Life Financial Philippines hopes to encourage Filipinos to find that partner who will help them shine to their full potential. 

Also present during the said media launch were Sun Life Celebrity Ambassadors Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guidicelli and Ms. Charo Santos-Concio. They too shared their personal stories and experiences for Sun Life Financial's latest campaign called "Kaakbay: Stories of Lifetime Partnerships." They even made videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them and inspired them. 

"Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey," Sun Life Chief Marketing Officer Mylene Lopa said. ”We are committed to helping them make life brighter." Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well."

This brings truthfulness to their testimonies of having found a lifetime partner 'kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories."

Kaakbay literally means in another's arm over the shoulders.

Sun Life Philippines Executives

"It was a very emotional experience developing my video with Sun Life,” Enchong confessed. “When I saw the finished product, i couldn’t help but cry."Matteo had the same sentiment. ”This is it as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look toward to sharing it with everyone," he said.

Ms. Charo Santos-Concio

Meanwhile, Charo marveled at the experience of sharing her own story. "Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner," she said. “It was unnerving at first but in the end, it was a beautiful to pay tribute to someone who impacted my life in so many ways."

Piolo and Inigo Pascual also shared their own stories as father and son behind the camera

The 'Kaakbay' videos will be posted on Sun Life'sYoutube channel, @SunLifePH, with a new one premiering every week beginning July 13. Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.

The soundtrack for the said campaign, also entitled "Kaakbay" which was written and performed by Inigo Pascual himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx.

Inigo and Piolo Pascual with other Sun Life Kaakbay ambassadors

”It’s a song you can dedicate to an important person in your life,” he said. ”We don’t always tell our loved ones how much we appreciate them, but I hope that this song and and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them."

Sun Life Financial Philippines has been providing clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. 
This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs.

"And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.” said Lopa. 

Sun Life's Executives with Ms. Charo Santos Concio and Matteo Guidicelli

For Piolo Pascual, "Sun Life has been my lifetime partner in every step of my journey. A 'kaakbay' in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said."I hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partners."

Sun Life Financial Philippines' continues to do its main purpose: to help Filipinos achieve lifetime financial security and live healthier lives. 

A lifetime partner makes life brighter. Enchong Dee, Charo Santos-Concio, Piolo & Iñigo Pascual and Matteo Guidicelli already found their “Kaakbay” sa buhay.

They shared how their lifetime partner motivates, supports and guide them all thru their lives. It was something personal and emotional coming from these celebrities.

Watch out for their stories here: https://m.youtube.com/user/SunLifePH

Catch it on the following dates:

Coach - July 13

Nonno - July 20

Bro - July 27

Greatest Love - August 3

How about you, who is your lifetime partner?

Get a chance to win a FREE Trip to Singapore!

Get a chance to win a trip for 2 to Singapore by sharing with us "Sino ang #Kaakbay mo sa buhay" and why at the comment section of the Kaakbay videos that we will premiere every Saturday, following this schedule:

Coach - Jul. 13 | Nonno - Jul. 20 | Bro - Jul. 27 | Greatest Love - Aug. 3

Promo will run from Jul. 13, 2019 to Aug. 11, 2019 on Sun Life Facebook and Youtube pages. Visit bit.ly/KaakbaySGMechanics to read the complete Mechanics and T&Cs. #SunLifePartnerforLife

See this video for complete mechanics:




There are lots of different ways that humans can connect with one another. In the past, we have thought of life partners as being purely romantic in nature, but perhaps it is time to start redefining the way we view relationships.

How do you connect with other people? Is there an individual in your life who does not fit one of the above descriptions? I invite you to share this special connection with us in the comments.