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| October is Breast Cancer Awareness Month |
The month of October is known worldwide as Breast Cancer Awareness Month. Annually, Avon Philippines is doing its part to help increase awareness of breast cancer. The goal is to show every woman that her life is equally important and to ensure that every woman has an access to education, screening, treatment, moral support, and hope. Avon had always been an advocate of breast cancer.
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| BOOBWatch shirt |
Avon Philippines recently concluded its 2020 campaign against breast cancer dubbed as BOOBwatch. The said campaign was all about educating women on the importance of early detection. Avon has initiated three major fundraising events which were all mounted online. In order to be able to reach out to more people, Avon has made a line-up of activities all meant to generate more people and create awareness on a grander scale. The fundraising events were for the benefit of the Philippine Cancer Society.
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| Dr. Rachel Rosario of the Philippine Cancer Society |
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| Former fashion editor Myrza Sison was the event's host |
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| New Mom and TV host Dianne Medina |
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| Avon Brand Ambassador Daniel Matsunaga |
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| Singer Morisette Amon |
BOOB talk was a breast care lecture with social media influencer and mental health advocate Dr. Gia Sison, Avon Ambassador Daniel Matsunaga, Philippine Cancer Society's Dr. Rachel Rosario, and TV host Dianne Media with fashion icon and former fashion magazine editor, Myrza Sison who hosted the said event. Held last October 10, the online information chat had a fruitful conversation about breast cancer viewed by more than 6,200 netizens.
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| Social Media Influencer & Mental Advocate Dr. Gia Sison |
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| Breast cancer survivor Franz Tolentino |
Franz Tolentino, an Avon representative and herself a breast cancer survivor also shared her personal experiences in her battles with the Big C. She was an inspiration for most cancer patients who can relate well to her stories. "Pwede kayong sumali sa mga breast cancer support groups katulad ng Avon-PGH Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang pinagdaraanan mo. Mayroon kang makakausap na nararanasan o pinagdadaanan din ang mga pinagdaraanan mo."
In the US alone, there are more than 270,000 new cases of breast cancer and nearly 42,000 breast cancer deaths annually. Breast cancer remains to be the most common cancer and the second most fatal in women.
Avon also included some entertainment factor with the help of the country's top fast-rising female performer like Morisette Amon. Dubbed as "Shaped for More with Morisette-The BOOBwatch Fundraising Concert was streamed via Facebook with more than 5,700 viewers. Morisette's repertoire included hits by Adele, Jessie J, and her own hit songs. "I am excited to be part of this campaign because I believe in their Breast Care Promise. Prevention is always better than cure. Our health is not something we wanna compromise. We are shaped for more and we should not let anything or anyone hold us back from achieving our purpose."
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| Morisette Amon gamely joined the said online event |
Manoeuvres got everyone in the groove via #JoinTheBoobment Fitness Dance-a-thon who also participated in a streamed Facebook Live high-energy dance for two straight hours where they danced away with music from the 70s all the way to the current hits. Brothers Jason and Joshua Zamora with James Gaddi taught viewers a quick TikTok dance tutorial which shows how easy it is to do a breast self-exam.
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| James Zamora taught the basics of Manoeuvres |
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| James Gaddi sways to the music |
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| Joshua Zamora taught online participants how to groove to the music |
For those who weren't able to join the events, Avon has released a special collection of items to further help raise more funds as well. For every purchase of Empower Bra (Avon's first-ever mastectomy bra), the Breast Cancer Promise Umbrella and tote bag set, and Evita watch, P50 will be donated to the Philippine Cancer Society.
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| Some of the interesting items you can buy from Avon which will benefit the Philippine Cancer Society |
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| Self-breast exam is always a must. |
Avon continues to make a better world for all women, which is a better world for all. Avon Philippines is thankful for being able to reach more people than ever by bringing the events online.
Watch our for Avon Philippines' future projects and follow them via Facebook and Instagram updates.
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