Purple Plum Fairy: Introducing NEW Pocky Range Redesigned To Appreciate The Goodness Of The Natural Ingredients For The Better Taste!

Friday, June 10, 2022

Introducing NEW Pocky Range Redesigned To Appreciate The Goodness Of The Natural Ingredients For The Better Taste!

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range will be launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.

Healthiness in Pocky with High-Fiber and Wholewheat

With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willingness, we add fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture.

Glico Pretz Pizza Flavor

The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

Design Attention

We've also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.

Glico Pocky Strawberry

“The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky.

We want to be a brand and a company that evolves together with society while keeping our core unchanged. "More Happiness, More Goodness!" will be delivered to the Philippines.”

- Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.

The more you share, the more you enjoy this mess-free tasty snack! Please check it out.